Sofia Lundberg is a Professor in Economics. She focuses her academic research on consumer behavior and procurement auctions applied to different settings and data. Her previous work includes retailer choice and loyalty schemes, household demand for food (price elasticities and distributional issues) and supplier selection in purchasing and more specifically public procurement. The work on public procurement and purchasing policies spans from theoretical to empirical, applied research and issues related to green purchasing procedures, procedure design and supplier selection, and competition effects. Her more recent projects include the effects of privatization in elderly care, cartel detection, effects of regulation in public procurement, green public procurement as an instrument of environmental policy and incentive structures to increase organic farming.
Together with Professor Stefan Jansson, Sofia leads one of the university's prioritized research areas, Plant Science for Sustainable Green Transformation of the Subarctic.
She holds several trust assignments within and outside the academic sector, have assignments for SNS, and is one of three initiator of Solomia coaching. She is a mentor within AACSB and has participated in international panels for research evaluation and AACSB peer review team. From September 2015 to December 2023, she served as the Dean of USBE.