Press photo

Robin Herbert

Doctoral student in business administration (marketing) since January 2021. Research interests in sustainability, branding, norms, spillover effects and traffic.

0009-0002-4815-0596

Contact

robin.herbert@umu.se

+46 90 786 68 97

Works at

Doctoral student at Umeå School of Business, Economics and Statistics (USBE) Section: Business Administration, Marketing

Samhällsvetarhuset, Biblioteksgränd 6, SAM.E.301 Umeå universitet, 901 87 Umeå

LinkedIn; Google Scholar; ORCID
Born and raised in Heidelberg, Germany
B.Sc. in Business Administration 2013-2018 in Bayreuth, Germany and Bordeaux, France
M.Sc. in Business Administration 2018-2020 in Umeå, Sweden and Moscow, Russia
Doctoral student in Business Administration from September 2020 until December 2020 at Universität Bayreuth, Germany
Doctoral student in Business Administration since January 2021 at Umeå Universitet

Normative antecedents of pro-environmental behaviour: investigating the impact on eco-friendly brand experience and brand loyalty towards electric vehicles

17th Global Brand Conference, Edinburgh, United Kingdom, April 22-24, 2024

Herbert, Robin J.; Biedenbach, Galina; Jansson, Johan

Branding in the automotive industry: a systematic literature review and future research agenda

European Marketing Academy (EMAC) Annual conference 2023 Conference, Odense, Denmark, May 23-26, 2023

Herbert, Robin; Biedenbach, Galina; Jansson, Johan

Barriers of Traveling with Sustainable Transportation Vehicles: A comparative empirical analysis of leisure travelers’ behavior in Sweden, Germany, and Iran

Herbert, Robin Julian; Sohrabi, Fateme

View publications in DiVA

Research groups

Group member

ROBUST - Research Institute for Organization and Business in Sustainable Transitions

Fall semester 2020/21: Business Model Creation (Bachelor level, 5 ECTS), Universität Bayreuth
Fall semester 2022/23: Marketing (7,5 ECTS), Marketing (7,5 ECTS)
Fall semester 2023/24: Marketing (7,5 ECTS), Sales Activities (7,5 ECTS)
Spring semester 2024: Marketing (7,5 ECTS)
Spring semester 2025: Marketing (7,5 ECTS)