Johanna Arnesson is an associate professor in Media and Communication Studies. Her research focuses on digital cultures, internet history, marketing and political communication.
My research focuses on various intersections where politics and marketing meet, with a specific interest in socio-cultural perspectives on digital media, consumer culture and organisational communication.
The current research project deals with different forms of "influencer politics" and how this phenomenon is expressed in digital media in different ways. It includes influencers who engage in politics, commercial collaborations that are criticized and politicized by the audience, as well as how strategies and tactics from influencer marketing are adopted within political communication.
I teach at the undergraduate education in Media and Communication Studies, Strategic Communication, and Journalism.