Emil Häglund

Kontakt

emil.haglund@umu.se

Verksam vid

Forskningsassistent vid Institutionen för datavetenskap

MIT-huset, Umeå universitet, MIT.C.418 Umeå universitet, 901 87 Umeå

Publikationer Publikationer
Forskning Forskning

AI-driven contextual advertising: toward relevant messaging without personal data

Journal of Current Issues and Research in Advertising, Routledge 2024, Vol. 45, (3) : 301-319

Häglund, Emil; Björklund, Johanna

Should advertisers avoid negative news?: Advertising effects of negative affect, news site credibility, and applicability between article and ad

Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24, Springer Nature 2024 : 12-25

Häglund, Emil; Björklund, Johanna

Visa publikationer i DiVA

Forskargrupper

Forskningsledare

Foundations of Language Processing

Forskningsprojekt

1 januari 2020 till 31 december 2023

AI-driven kontextuell annonsering