Overview of the 3-seater layout to provide as much space to move around for the person in the front seat.
U-move
Vehicle Concept Design (TD1)
2024
The U-move concept is directly inspired by the South Korean wellness trend of “Hitting Mung”. It's a trend that is about de-stressing and achieving a pleasant state of body and mind. In this vehicle, such a state would be achieved by being active physically, so giving the occupants a sense of freedom of motion and involvement in the activity was essential. The interior is designed to inspire the user to activate their body in a way that suits them. It has an open space to move around, and different movements are guided by the ‘U-move bar’, a reinforced structure with joysticks which can move throughout the interior accommodating different types of activities in multiple positions. The purpose of the ‘U-move bar’ is to break the habit of sitting throughout an office day, giving the opportunity to activate your body on the drive home. The exterior is designed to inspire movement through play. It can be used to climb or play an interactive game when the car is parked. The car has active inviting surfaces all around. An interactive touch game can be played between users positioned inside and outside and from inside of the car. A climbing area can be found at the tailgate. Users can grab and hang their bodies using a structure that doubles as aero feature for the car. Boulders above the rear bumper area also help to suggest how the physical interaction could be done.
‘Hitting Mung’ – What if a South Korean wellness trend inspired sustainable automobility in 2030?
TD1 - 15 hp - ten weeks - fall term 2023
Background
The general ambition was to envision how a very particular wellness trend originated in South Korea could inspire the creation of multiple automotive concepts for the Hyundai brand. What if the user experience with the vehicle could help people to take care of themselves, spacing out and recharging their mental capacity to better cope with stress and the day-to-day challenges? ‘Hitting Mung’ can be compared to meditation and mindfulness, a principle also found in Zen Buddhism.
Process
Vehicle design methodology going from basic information gathering, concept definition, 2D ideation, concept selection, 3D development and presentation phases were covered. Students worked in teams of two, defining interior and exterior attributes for a shared concept.
Jakub Szewczyk
Master's Programme in Transportation Design
Thomas van den Berg
Master's Programme in Transportation Design
The procedure to get in to the vehicle, the u-move bar, moves to the front to provide space to reach the front seat.
The procedure to get in to the vehicle, the u-move bar, moves to the front to provide space to reach the front seat.
U-move bar can move throughout the interior, allowing for different activities, for example the bench press.
The U-move bar in driving mode position with the 3 layers UI visible; on the joysticks, the U-move bar and on the IP.
