Sansuyu
Sansuyu mixes up the daily routine for the elderly population by combining physical, mental and creative activities. It’s a vehicle that becomes a companion. The project includes four different interior areas. A driving part with the dashboard and the driver seat, a foldable passenger seat, a storage space and the relaxing area composed by the rear of the vehicle and the door panel. During the “Sansuyu moment”, the vehicle is configured as a relaxed quiet space to look at the landscapes of Milan.
‘Hitting Mung’ – What if a South Korean wellness trend inspired sustainable automobility in 2030?
TD1 - 15 hp - ten weeks - fall term 2023
Background
The general ambition was to envision how a very particular wellness trend originated in South Korea could inspire the creation of multiple automotive concepts for the Hyundai brand. What if the user experience with the vehicle could help people to take care of themselves, spacing out and recharging their mental capacity to better cope with stress and the day-to-day challenges? ‘Hitting Mung’ can be compared to meditation and mindfulness, a principle also found in Zen Buddhism.
Process
Vehicle design methodology going from basic information gathering, concept definition, 2D ideation, concept selection, 3D development and presentation phases were covered. Students worked in teams of two, defining interior and exterior attributes for a shared concept.
Hugo Lorand
