ZEEKR 00+

Degree Project 2022

What if mobility can help us connect back with people in real life? With the popularization of mobile media, nowadays virtual network social needs have been deeply rooted in people's daily life. With the development of technology and the trend of being busy and fast-paced in China, using online social software has become the main way for people to meet new friends. The Internet broadens people‘s friends in the virtual world, but they don’t know where their friends are, they are still alone in reality. When people put down that small screen, they are more likely to feel social isolation. So, my goal is to inspire the future development of solutions so that young people no longer be lonely individuals in the Internet era, to encourage them to spend less time online and get more opportunities to make friends in reality and have more face-to-face communication.

In the future, Metaverse will become a mainstream trend, and in this context, combining the Metaverse with car usage scenarios would be a solution. In this way, not only people do not break away from their common and habitual social platforms, but also expand the usage scenarios in the real world.

I get inspiration from the telescope, which people use to observe the scenery far away. People can see the real world through it and adjust their vision intuitively by turning the direction of themselves. With a circular rotating cockpit in the middle, users can freely adjust the direction as they want In the explore mode. In the Connect mode, the cabin would rotate to a 90-degree angle and the middle window become the main interaction interface.

After purchasing a car, users can freely create a personal Avatar in the ZEEKR Metaverse and show it according to their wishes during the journey. With the telescope holding in hand, they can freely choose to observe the surrounding city buildings or Avatars of nearby users based on Augmented reality technology. They can choose to explore from the overview to find friends with more similarities and then face to the side window to have group chats with them. If they match each other successfully, they could have more interactions with each other like the Game “Draw and Guess” even if they are in two different vehicles. If they are not too far apart, the vehicles would autonomously approach each other and then they can see their new friend in reality!

Lu Tao

Master's Programme in Transportation Design

UID22 Presentation

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Blueprint of ZEEKR in 2040

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Ideation-1

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Ideation-2

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cabin sketch

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Structure and package

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3 Main Modes

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Door opening process

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Top view of exterior

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Front view of exterior

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Rear view of exterior

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Interior mood board

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Interior sideview

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Seat design details

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Center console design

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Front Screen

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Interior frontview

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Interior rear space design

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Memory ball atmosphere applied

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User journey-Creating Avatar in ZEEKR Metaverse

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User journey-Showing Avatar during the journey

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User journey-Using telescope to explore

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User interface of telescope

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User journey-Joining group chats with others

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User interface of side window

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User journey-Coming close to each other

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User journey-Meeting friends in reality

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User journey-Hang out with your new friends