Digital toys in a physical world

Degree Project 2024

This project looks at the future of play. Technology currently dominates kids’ leisure time. Digital distractions contribute to decreasing playtime, emphasizing passive media consumption over-active engagement in play. The project proposes integrating digital interactivity into physical toys to enhance active play. Doing so by expanding play possibilities and inspiring purpose. Simultaneously it is addressing the challenges of designing toys for diverse preferences by designing adaptive play elements. This project is exploring what is important for a regulating entity in Digi-physical play experiences. Calling for a conceptual solution named a Play agent. The report dives into various prototypes exploring what a play agent could be and what aspects could make them successful in creating sustained play patterns, and how they spark creativity within the user. It proposes two play types synced to the use of a play agent.

Jelte Knossen

Master's Programme in Interaction Design
Jelte Knossen Portrait

In collaboration with:

Lego logo