14th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Berlin School of Economics and Law (Hochschule für Wirtschaft und Recht Berlin), Berlin, Germany, May 8-10, 2019
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; et al.
13th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Northumbria University, Newcastle, UK, May 2-4, 2018
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; et al.