Research project Recently, tourism has developed very positively in northern Sweden, but the rapid industrialization in northern Sweden has now led to competition on the labor market. The result is that many tourism companies lack access to labor, which threatens their continued growth. Therefore, the workforce is increasingly being sought abroad, which means that the local anchoring is weakened. In this project, tourism companies' experiences and strategies for dealing with these challenges are analyzed.
This project examines what happens to companies and their local embeddedness when rural tourism entrepreneurs must find employees abroad. In the past decade, tourism has become an important livelihood in Arctic Sweden. Recently, however, businesses have been challenged by a lack of labor. International recruitment reduces the problem temporarily but also creates challenges. The project assesses the consequences of internationalizing the labor market and develops guidelines and good examples to secure local embeddedness.
