NEWS Florian Westerdahl, Head of Tech at Lindex, recently hosted a guest lecture for our Master’s students in marketing, sharing his expertise on the topic: “Strategic Capability & Generative AI: How Lindex is Building Strategic Competencies and Lessons Learned as Early Adopters.”
USBE Master’s students in marketing together with course responsible Elin Nilsson.
ImageRickard LindbergIn his talk, Florian emphasized the growing challenge of driving both efficiency and innovation in an increasingly digitalized and complex world. He explained how businesses need new ways to organise and balance between people, technology, and business goals.
Florian and course responsible Elin Nilsson in the virtual lecture hall in Microsoft Teams.
ImageRickard LindbergFrom a business perspective, he highlighted Lindex’s proactive efforts in developing cross-disciplinary collaboration, focusing on how teams consisting of IT professionals and business professionals can work together more efficiently. He stressed the need for agility and clear decision-making mandates to avoid operational delays and maintain flexibility.
One of the key projects Florian discussed was Lindex’s Digital Store Program, which helps the company build strategic capabilities for seamless operations using AI. He also presented the Lindex Copilot, an AI tool designed to improve the in-store shopping experience.
Looking ahead, Florian emphasized that future business graduates must remain "tech curious”, by balancing technological possibilities with organizational strategies and being open to new innovative ways of working in the future.