PROFILE Sofia Lundberg was appointed Rector of the Umeå School of Business, Economics and Statistics (USBE) in 2015. At the end of this year, she will hand the reigns over and return to being a professor of economics. “It has been an incredibly developing and stimulating experience to have been a part of USBE’s progress. So much has taken place since I started; the introduction of two new study programmes, new formats for collaboration and good experiences from obtaining external funding. "