Any conversation about Artificial Intelligence today will inevitably touch upon ethics and responsibility. How can we best use this powerful technology as a force for good, in benefit both for people and our planet? And how do we make sure that it doesn't become a mirror of existing prejudices and inequalities in our societies? Linda Leopold will share the story of how H&M Group put ethics and sustainability at the center of its AI journey, and how she and her team are striving towards creating a culture of Responsible AI within the company.