Main Field of Study and progress level:
Industrial Design: First cycle, has less than 60 credits in first-cycle course/s as entry requirements
Grading scale: Pass with distinction, Pass, Fail
Responsible department: Umeå Institute of Design (UID)
Revised by: Faculty Board of Science and Technology, 2021-09-08
Contents
The course includes work with form, styling and visualisation in reference to transportation design,
including modelling basics in clay. Students also work with the design process in interaction design
and the development of non-physical products, in relation to basic cognitive ergonomics, prototyping
and visualisation through techniques such as sketching and computer aided digital modelling.
Theories in product semantics are introduced, and applied in project work. Basics in graphic design,
layout and visual analysis are introduced in relation to planning, structuring and handling professional
design portfolios. The course constitutes the third part of the one-year course Industrial Design
Introduction, 60 ECTS and is structured in four sub-courses:
Sub-course 1. Form and visualisation, 6 credits.
The sub- course introduces methods of form and visualisation work in transportation design through
project with focus on form work, styling, visualisation in 2D (poster) and 3D (model). Basic clay
modelling techniques are introduced. The students shall be able to work with expressing values and/or
brands through both 2- and 3-dimensional form work, and present these in relation to basic concepts
in product semantics. Examination through submission of clay modelling assignment (1,5 credits) and
the exhibition of a 3D model, a 2D poster , an oral presentation and written and visual documentation
of the project process.
Sub-course 2. Interaction design, 6 credits.
The phases of the design process in interaction design and the development of non-physical products.
Interaction methods for observation, evaluation, and perspectives on semantics are introduced, as are
methods for lo-fi and hi-fi prototyping. Applied studies in project work. Examination through
participation in education and submission of required assignments (The design process in interaction design, 1,5 credits) and the visual and oral presentation and written/visual documentation of the
design process, of an interaction design project (4,5 credits).
Sub-course 3. Portfolio basics, 3 credits
Introduction to portfolio work. Basic graphic design and layout, and visual analysis in relation to the
social and professional context of design portfolios. Examination through active participation in
education and the submission and presentation of required assignments in Graphic design (1,5 credits)
and Visual analysis (1,5 credits).
Expected learning outcomes
After completing the course, the student shall:
-demonstrate basic skills in clay modelling techniques.
- apply basic product semantic theories to analyse physical and non-physical products and relate these
to form, colour, brand and social values, and the field of cognitive ergonomics.
-account for the concept of styling in transportation design, and work on 2- and 3-dimensional form
development in relation to brand and /or social values in a transportation design project.
- demonstrate elementary skills in the methods used in the interaction design process and work in
groups, conducting a project assignment focused on design of physical and non-physical products.
- show basic skills in working together with co-students in planning and producing a simple exhibition
of a project, following a set graphic profile.
-account for the purposes of a portfolio, and the basics for its structure concerning layout and content.
-conduct an elementary visual analysis of graphic and visual material, in relation to the concepts of
form, composition, gender and socio-cultural traditions.
Required Knowledge
Univ: For admission to the course, students must previously have conducted a minimum of two years of full time university studies (120 ECTS) or the equivalent. Students have to present specified home assignments. Proficiency in English equivalent to Swedish upper secondary course English B (IELTS (Academic) with a minimum overall score of 6.5 and no individual score below 5.5. TOEFL PBT (Paper-based Test) with a minimum score of 575 and a minimum TWE score of 4.5). TOEFL iBT (Internet-based Test) with a minimum score of 90 and a minimum score of 20 on the Writing Section). In addition to this, students must also have received a minimum grade of Pass (G) on the courses Introduction to Industrial Design, BASIC , 15 ECTS and Introduction to Industrial Design, Implement, 15 ECTS or equivalent.
Form of instruction
Teaching methods include lectures, seminars, tutoring, practical assignments, group and project work.
Students work both individually and in groups with assignments and projects. Education is carried out
in English.
Examination modes
Examination is carried out in the form of presentations oral, visual and written of work and
submission of assignments: written and/or visual (2D and 3D).
After completing the course, one of the grades Fail (U), Pass (G) or Pass with distinction (VG) is
awarded the student. Students receive a grade of either Pass with distinction (VG), Pass (G) or Fail (U)
for each assignment and sub-course as for full course. In order to obtain credit for the course, all subcourses
and assignments must be completed with a minimum grade of Pass, and the project
assignment which includes applications of skills and knowledge from all sub-courses must also be
completed with a minimum grade of Pass. For the grade Pass, the student must be present at all teacher and tutor led education. For the grade Pass with distinction (VG) on the whole course, the student must pass all the individual course elements and obtain Pass with distinction on sub-course 1 and sub-course 2. For students who have not obtained the grade Pass, other examination sessions will bearranged. A student who for two consecutive examinations for the same course or sub-course has not
been passed, has the right to have another examiner appointed, if there are no special reasons against
this (Higher Education Ordinance chapter 6, 22 §). The request for a new examiner shall be made in
writing to the Department board of the Umeå Institute of Design.
ACADEMIC CREDIT TRANSFER
Equivalency credits for this course can only be given if it can be shown through transcripts and course
plans that a similar course has been passed, and after the course responsible and director of single
subject courses have evaluated and approved the students individual level of skills and knowledge.
Literature
The literature list is not available through the web.
Please contact the faculty.
