Swedish name: Crossmedia inom marknadskommunikation
This syllabus is valid: 2011-01-31
and until further notice
Course code: 2IN083
Credit points: 7.5
Education level: Second cycle
Main Field of Study and progress level:
Information Science: Second cycle, has only first-cycle course/s as entry requirements
Informatics: Second cycle, has only first-cycle course/s as entry requirements
Grading scale: Pass with distinction, Pass, Fail
Responsible department: Department of Informatics
Contents
xxx
Expected learning outcomes
After having completed the course the student will be able to:
Required Knowledge
A Bachelor´s Degree from an internationally recognised university including 60 ECTS in one of the following subjects; Informatics, Information Science, Computer Science, Cognitive Science or Informatics with focus on digital media production, or equivalent studies. Additional requirements include an undergraduate thesis of 15 ECTS or the equivalent writing experience. Examples of equivalent eligibility could be media and communication studies, graphical design, web design, digital marketing communications, etc.
Proficiency in English equivalent to Swedish upper secondary course English A (IELTS (Academic) with a minimum overall score of 5.5 and no individual score below 5.0. TOEFL PBT (Paper-based Test) with a minimum total score of 530 and a minimum TWE score of 4. TOEFL iBT (Internet-based Test) with a minimum total score of 72 and a minimum score of 17 on the Writing Section).
Where the language of instruction is Swedish, applicants must prove proficiency in Swedish to the level required for basic eligibility for higher studies. If you are still working towards your undergraduate degree, you need to include with your application a document from your current University, outlining when you are expected to graduate as well as a course outline for the last semester.
Form of instruction
xxx
Literature
Valid from:
2011 week 5
The Science and Art of Branding Franzen Giep, Moriarty Sandra Armonk, NY: M.E. Sharpe : 2008 : Mandatory
