Syllabus:

Marketing IVP, 7.5 Credits

Swedish name: Marknadsföring IVP

This syllabus is valid: 2024-08-19 and until further notice

Course code: 2FE225

Credit points: 7.5

Education level: First cycle

Main Field of Study and progress level: Business Administration: First cycle, has only upper-secondary level entry requirements

Grading scale: Pass with distinction, Pass, Fail

Responsible department: Business Administration

Revised by: Dean of Umeå School of Business, Economics and Statistics, 2024-06-05

Required Knowledge

General entry requirements and Mathematics 2a or 2b or 2c, Civics 1b or 1a1+1a2

Kotler Philip
Marknadsföring : Teori och tillämpningar
3 : [2022] :
ISBN: 9781292404530
Mandatory
Search the University Library catalogue

Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :
https://www.umu.se/student/handelshogskolan/uppsatser-och-examensarbeten/#info5