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Syllabus:

Business Administration A1:1, 15 Credits

Required Knowledge

General entry requirements and English 6, Mathematics 3b or 3c or Mathematics C, Civics 1b or 1a1+1a2

Literature

Valid from: 2024 week 34

Kotler Philip
Marknadsföring : Teori och tillämpningar
3 : [2022] :
ISBN: 9781292404530
Mandatory
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Understanding and managing organizational behavior
George Jennifer M., Jones Gareth R.
6th ed., International ed. : Boston, Mass. : Pearson Education : c2012, tr. 2011 : 670 p. :
ISBN: 978-0-273-75379-7 (pbk.)
Mandatory
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Handelshögskolan Umeå Universitet, Uppsatsskrivande i Företagsekonomi. Uppsatsmanual. (Senaste upplagan)
USBE Företagsekonomi :
https://www.umu.se/student/handelshogskolan/uppsatser-och-examensarbeten