Swedish name: Säljaktiviteter
This syllabus is valid: 2025-08-18 and until further notice
Course code: 2BA304
Credit points: 7.5
Education level: First cycle
Main Field of Study and progress level:
Business Administration: First cycle, has at least 60 credits in first-cycle course/s as entry requirements
Grading scale: Pass with distinction, Pass, Fail
Responsible department: Business Administration
Established by: Dean of Umeå School of Business, Economics and Statistics, 2024-06-05
The planning and execution of various forms of sales activities is important for companies in the retail and service sector. They create conditions for long-term profitability and competitiveness by influencing the customer's decision-making process, contributing to the company's value proposition. The sales-supporting processes, activities, and techniques which the company uses are about creating attention and interest among current and potential customers as well as making the product/service visible and supporting the direct sales work. This requires that the sales activities are in line with the company's strategy, goals, and brand.
The link between activities and strategy is important, not least because the pressure for change in the retail and service sector is very high and there is strong competition between companies. The development in e-commerce have also led to the fact that sales, marketing communication and sales activities no longer need to be linked to a physical location. Many sales promotion activities take place via omnichannel marketing. This means that sales activities must be studied in a wider context where e-commerce and logistics solutions become important components.
The course also emphasizes the connection between the company's goals and budget, the special characteristics of the different target groups and the choice of sales activities and marketing communication. During the course, theories from previous marketing- and sales-related courses will also be integrated.
After completing this course, the student should be able to:
Completed courses totalling 60 credits with a minimum of 7.5 credits in marketing, or equivalent. Proficiency in English equivalent to Swedish upper secondary course English B/6.
Learning is supported through lectures, seminars, and own studies of the course literature. The responsibility that follows sales-stimulating activities in terms of ethics, laws, sustainable development, and gender issues will be dealt with in connection with an individual work. Learning activities and assignments are designed to develop the student's generic competencies, specifically written presentation, information search, collaboration, and problem-solving skills. The course is given and examined in English.
The examination is based on written individual and group assignments as well as a written individual hall exam.
The following grading system is used:
- Pass with distinction (Väl godkänd, VG, 75% or more).
- Pass (Godkänd, G, 50% or more).
- Fail (Underkänd, U, less than 50%).
Grades on the course are awarded when the student has passed all examinations and compulsory course elements.
A student who does not pass the first examination will be offered an opportunity to sit a re-examination within two months. An additional examination opportunity is normally offered every academic year, one week prior to the start of the autumn term. If required by specific circumstances, other form of examination can be used.
A student that has failed an examination on two occasions has a right to have another examiner or grading teacher appointed, unless there are special reasons against it. A written request addressed to the Director of Studies should be made no later than 14 days before the next examination opportunity.
Adaptations
Examiners may decide to deviate from the modes of assessment in the course syllabus. Individual adaptation of modes of assessment must give due consideration to the student's needs. The adaptation of modes of assessment must remain within the framework of the intended learning outcomes in the course syllabus. Students who require an adapted examination - and have received a decision on the right to support from the coordinator at the Student Services Office for students with disabilities - must submit a request to the department holding the course no later than 10 days before the examination. The examiner decides on the adaptation of the examination, after which the student will be notified.
Academic integrity and cheating
As a student, you are expected to act with academic integrity. This means writing and presenting within the limits of the academic rules and expectations communicated in the university's regulations and what is otherwise specified by the responsible department. Disciplinary action may be taken against students who use unauthorized help aids or in some other way try to mislead on a test or on another type of task for examination. Rules and regulations concerning the production of academic texts and correct referencing will be applicable to written assignments. Submitted material may be subject to plagiarism control. In addition, Umeå University rules and regulations for education and research apply.
Academic credit transfers are according to the university credit transfer regulations.
This course overlaps fully or partially with the courses 2FE135, 2FE217, 2FE317, 2BA302 and 2BA303 and therefore cannot be included (at its full credit value) in a degree together with these courses.
The course literature consists of book chapters, research reports and scientific articles of approximately 200-300 pages.