Alumna Liana Hakobyan

Liana Hakobyan

ImagePrivat

Current work tasks and responsibilities

• Leading the company’s marketing strategy with the growth team consisting of content writers from the UK, automation developers from Poland, graphic designer from Israel, account manager from Sweden, and video editor from India.
• Launched 5 targeted marketing campaigns, resulting in a 20% increase in qualified leads in the USA, Canada, and Nordics.
• Developing growth engines by implementing various growth techniques that led to 10x monthly sales meetings and expanded the company's LinkedIn network from 1K to 10K in the last year only.
• Working closely with the founders, product management team, sales team, and finance team to find the perfect product-market fit.
• Partnering up with Automation Anywhere, Microsoft, UiPath, ABBYY, and IntelePeer for co-branded marketing material creation.
• Contributed to RFP win from the City of Seattle and retention of our key customers: FedEx, IKEA and Blue Cross of Idaho.

Career journey

I embarked on my professional journey with an internship at PAteam during my second academic year at Umeå University. This opportunity not only provided me with practical experience but also solidified my passion for the field. Subsequently, I transitioned seamlessly into a full-time position with the company. Since then, my career has been marked by continuous growth and development.

Advice to future students

Embrace a growth mindset and take every opportunity that crosses your path without fear of failure.