This course is intended for students who wish to increase their theoretical and practical knowledge and stimulate their critical thinking skills concerning service marketing, marketing ethics and sustainability issues. The course is given and examined in English. 1. Service Marketing, 7.5 hp/credits, broadens your view of marketing and provides an understanding of service marketing theories and practice. A service dominant logic perspective on marketing is taken and themes included are service delivery, relationship marketing, service process design, servicescapes. 2. Marketing Ethics and Sustainability, 7.5 hp/credits, raises your awareness of ethical issues in a marketing context.
Scheman/Schedules. The schedule will be available one month before the course starts.
The course cannot be combined with Service Marketing and Marketing Ethics - an international perspective C 2FE124 in the same degree.
Service Marketing, Marketing Ethics and Sustainability C, 15 credits
Spring Term 2025
The information below is only for exchange students
Starts
20 January 2025
Ends
24 March 2025
Study location
Umeå
Language
English
Type of studies
Daytime,
100%
Required Knowledge
60 credits in Business Administration. At Basic level (A-level) and Intermediate level (B-level) or equivalent whereof approved 45 credits.
Proficiency in English equivalent to Swedish upper secondary course English B/6.
Selection
Students applying for courses within a double degree exchange agreement, within the departments own agreements will be given first priority. Then will - in turn - candidates within the departments own agreements, faculty agreements, central exchange agreements and other departmental agreements be selected.
Application code
UMU-A2438
Application
This application round is only intended for nominated exchange students. Information about deadlines can be found in the e-mail instruction that nominated students receive.
The application period is closed.
