The course on contemporary marketing addresses marketing at the fundamental level with a special focus on international aspects. In the course, central concepts, theories, models and perspectives within marketing are described, discussed and analyzed, as well as how they can be applied in practice. The course provides an understanding of how different parts of marketing are related to each other and how they form a whole in the marketing process. In a changing environment, companies and organizations must work to reach out to their market in a way that is both contemporary and sustainable. The course is based on a market-oriented approach with a focus on how companies and organizations create value together with customers and other stakeholders. The content of the course provides the opportunity to develop an understanding of marketing from a sustainability and societal perspective as well as to develop a critically reflective approach to marketing.
The information below is only for exchange students
Starts
20 January 2025
Ends
19 February 2025
Study location
Umeå
Language
English
Type of studies
Daytime,
100%
Required Knowledge
General entry requirements and English 6, Mathematics 3b or 3c or Mathematics C, Civics 1b or 1a1+1a2
Selection
Students applying for courses within a double degree exchange agreement, within the departments own agreements will be given first priority. Then will - in turn - candidates within the departments own agreements, faculty agreements, central exchange agreements and other departmental agreements be selected.
Application code
UMU-A2490
Application
This application round is only intended for nominated exchange students. Information about deadlines can be found in the e-mail instruction that nominated students receive.
The application period is closed.
