This course is intended for students who wish to increase their theoretical and practical knowledge and stimulate their critical thinking skills concerning service marketing, marketing ethics and sustainability issues. The course is given and examined in English. 1. Service Marketing, 7.5 hp/credits, broadens your view of marketing and provides an understanding of service marketing theories and practice. A service dominant logic perspective on marketing is taken and themes included are service delivery, relationship marketing, service process design, servicescapes. 2. Marketing Ethics and Sustainability, 7.5 hp/credits, raises your awareness of ethical issues in a marketing context.
Scheman/Schedules. The schedule will be available one month before the course starts.
The course cannot be combined with Service Marketing and Marketing Ethics - an international perspective C 2FE124 in the same degree.
Academic credits (basic level and intermediate level 1-165 ECTS, for advanced level 30-285 ECTS)
Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.
Application code
UMU-24409
Application
Application deadline was
15 October 2024.
Please note: This second application round is intended only for EU/EEA/Swiss citizens.
Submit a
late application
at Universityadmissions.se.
As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.
