Sales Activities 7.5 credits

About the course

The planning and execution of various forms of sales activities is important for companies in the retail and service sector. They create conditions for long-term profitability and competitiveness by influencing the customer's decision-making process, contributing to the company's value proposition. The sales-supporting processes, activities, and techniques which the company use are about creating attention and interest among current and potential customers as well as making the product/service visible and supporting the direct sales work. This requires that the sales activities are in line with the company's strategy, goals, and brand.

The link between activities and strategy is important, not least because the pressure for change in the retail and service sector is very high and there is strong competition between companies. The development in e-commerce have also led to that sales, marketing communication and sales activities no longer necessarily being linked to a physical location. Many sales promotion activities take place via omnichannel marketing. This means that sales activities must be studied in a wider context where e-commerce and logistics solutions become important components.

The course also emphasizes the connection between the company's goals and budget, the special characteristics of the different target groups and the choice of sales activities and marketing communication. During the course , theories from previous marketing- and sales-related courses will also be integrated.

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Autumn 2026
- Sales Activities
  
  Second admissions round for EU/EEA citizens
  
  HT26 / Umeå / English / On site
  
  Application opens 16 March 2026
  
  Save education at universityadmissions.se
  
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  Starts
  3 December 2026
  
  Ends
  17 January 2027
  
  Number of credits
  7.5 credits
  
  Type of studies
  On site
  
  Study pace
  100%
  
  Teaching hours
  Daytime
  
  Study location
  Umeå
  
  Language
  English
  
  Application code
  UMU-2F00M
  
  Eligibility
  
  Completed courses totalling 60 credits with a minimum of 7.5 credits in marketing, or equivalent. Proficiency in English equivalent to Swedish upper secondary course English 6/level 2.
  
  Selection
  
  Academic credits awarded by application deadline (HPGR 1-165 ECTS)
  
  Application
  The online application opens 16 March 2026 at 09:00 CET. Application deadline is 15 April 2026. Please note: This second application round is intended only for EU/EEA/Swiss citizens.
  
  Application and tuition fees
  As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.
  
  Application fee: SEK 900
  
  Tuition fee, first instalment: SEK 12,075
  
  Total fee: SEK 12,075
  
  Details about tuition, fees and funding

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