This marketing course is intended for students who want to increase their knowledge of aspects that affect consumer behaviour, and of theories and methods for advanced analysis of consumer markets. The final module of this course focus on Supply Chain Management.
Module 1. Perspectives on Strategy, 7.5 crerdits
Module 2. Consumer Behaviour, 7.5 credits
Module 3. Consumer and Market Analysis, 7.5 credits
Module 4. Supply Chain Management II ECTS 7,5 credits
The schedule will be available one month before the course starts.
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