This marketing course is intended for students who want to increase their knowledge of strategic marketing management, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis, as well as Supply Chain Management. The course is given and examined in English.
The following modules are included in the course:
Module 1. Marketing Strategy and Sustainability, 7.5 credits. Module 2. Consumer Behaviour, 7.5 credits. Module 3. Digital Marketing, 7.5 credits. Module 4. Supply Chain Management II, 7.5 credits.
This course contains occasions that are included in a degree programme at Umeå university and applies only to those of you who are admitted to the programme. You will receive information about application times and what applies to you from your institution.
