This marketing course is intended for students who want to increase their knowledge of strategic marketing management, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis, as well as Supply Chain Management. The course is given and examined in English.
The following modules are included in the course:
Module 1. Marketing Strategy and Sustainability, 7.5 credits. Module 2. Consumer Behaviour, 7.5 credits. Module 3. Digital Marketing, 7.5 credits. Module 4. Supply Chain Management II, 7.5 credits.
This course contains occasions that are included in a degree programme at Umeå university and applies only to those of you who are admitted to the programme. You will receive information about application times and what applies to you from your institution.
90 credits out of which 75 credits in Business Administration whereof 15 credit bachelor courses or equivalent. Approved 52,5 credits whereof 7,5 credits in bachelor courses. It required to have broad knowledge of different specializations within the subject of Business Administration i.e. Management, Marketing, Accounting and Finance. Statistics 7.5 credits or equivalent. Proficiency in English equivalent to Swedish upper secondary course English B/6.
