This marketing course is intended for students who want to increase their knowledge of strategic marketing management, and of theories and methods for advanced analysis of consumer markets. The course is given and examined in English.
The following modules are included in the course:
Module 1. Marketing Strategy and Sustainability, 7.5 credits.
Consumer Behavior and Marketing Strategy, 15 credits
Autumn Term 2025
Starts
1 September 2025
Ends
2 November 2025
Study location
Umeå
Language
English
Type of studies
Daytime,
100%
Required Knowledge
90 credits out of which 60 credits in Business Administration or equivalent whereof 7,5 credits in Marketing. Proficiency in English equivalent to Swedish upper secondary course English B/6.
Academic credits
Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.
Application code
UMU-24819
Application
The online application opens 17 March 2025 at 09:00 CET.
Application deadline is
15 April 2025. How to apply
Application and tuition fees
As a citizen of a country outside the European Union (EU), the European Economic Area (EEA) or Switzerland, you are required to pay application and tuition fees for studies at Umeå University.
