The course is designed to equip students with fundamental data-driven techniques to enhance business decision-making processes. Students will engage with a variety of real-world cases that illustrate the critical role of data in forming sound business strategies. The course covers a wide range of topics including data collection, visualizations for clear communication, explorative analysis to uncover relationships within datasets, inference, and the fundamentals of predictive modelling applicable across various business contexts.
The course consists of two modules:
Module 1. Foundations of Business Analytics (10 Credits) Module 2. Applications of Business Analytics (5 Credits)
